Look at America’s Laundry Divide:
For Harmony at Home, Just Split it and Make Up!
The battle of the sexes rages on as
the great Laundry Divide continues laundry to pit
men and women against each other in rooms Men Do
across America. Last August, GE’s National
Laundry month revealing that 89 aired
America’s dirty laundry percent of women
still responsible for across the country were
doing the age-old encouraged ladies to throw
chore, and therefore down the month. their
laundry baskets for
This year’s GE poll proves that
hands down, women still dominate this domestic
duty. An astounding seven out of 10 women claimed
they’re the ones carrying the laundry
baskets. But men are striking back.
GE Declares August National Men Do
Laundry Month -- The Men Strike Back
It seems the debate in the American
home isn’t who wears the pants, but
who’s allowed to wash them? GE’s study
showed that  by far, most respondents not doing
laundry are holding back because they are
“not allowed.” Of those “not
allowed,” a whopping 95 percent are men.
“Last year, we discovered that
it was the women who were doing the laundry, and
we encouraged them to throw down their baskets,
share the chore and create household
harmony,” says Cynthia Fanning, clothes care
marketing manager, GE Consumer & Industrial.
“One year later, the laundry divide is still
there. But we have uncovered that it might not be
the men who are to blame. According to this
year’s survey, almost 75 percent of the
women surveyed chose to do the laundry because
they just don’t trust anyone else with their
clothes. And we also found that men are willing
and able to share the chore.”
Eighty-six percent of men polled
said they were confident in their ability to pass
a “Laundry IQ Test.” This could very
well be the beginning of household harmony. So
this year, GE is once again declaring August
National Men do Laundry Month and is asking women
to step aside and let a man have a go with the
laundry.
Gender aside, many Americans could
use a crash course in “Laundry
Education.” Luckily, there is hope. The GE
Profile Harmony Clothes Care System is the first
washer that communicates electronically with the
dryer, presetting dry cycles for better clothes
care and increased time savings. The washer
talks. The dryer listens. The result is better
clothing care. With this laundry pair, and a few
laundry room tips from GE, men and women alike
can relax. The wash cycle, and the debate for
that matter, is over!
"Our Harmony clothes care
system is the ideal appliance for any
family,” said Fanning. “Complete and
safe clothes care is just a few easy taps away on
our washer-dryer unit.”
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