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The Metrosexual Man vs. The Cowboy
What Do Women Want?

by Toni Coleman, LCSW

He always looks perfectly put together. He can be in a t-shirt and jeans or heading out to a black-tie event. His hair never has a bad day. His nails are clean and buffed. His clothes are perfectly pressed and exquisitely coordinated. He smells like flowers and spice. Is he gay? No, he's the new metrosexual man.

As many of you know by now, the term "metrosexual" was coined by a journalist (and gay man) named Mark Simpson, to describe a new kind of urban male who is straight, but in touch with his feminine side and not afraid to show it. Essentially, metrosexuals are guys who take on behaviors and show an interest in things that have traditionally belonged in the female domain.

You may have a metrosexual brother, male friend or boyfriend (ex). These are the guys you can shop till you drop with. They can discuss fashion, will notice your great new shoes, buy their grooming products from the same places you do and have no qualms about having a manicure, pedicure or facial. You can actually TALK to these guys about something other than sports, cars and other traditionally male interests. These are the guys you can take to the opera, symphony and ballet. The perfect man, right? Depends on whom you talk to.

Let's step back a minute and look at the where and how of the existence of the metrosexual man. Simply put, he is a by-product of feminism and the changing roles and related expectations of women. As women have moved into (previously) male dominated environments and roles, it has caused a shift in the male-female balance. Women are now active participants in industry, politics and the professions- to name a few. However, as they have left their old jobs as homemakers and full-time domestic caregivers, they left a lot of empty space to be filled. Childcare providers and the domestic cleaning industry could provide some of this. The problem was all the "other" stuff women had always done.

Read Page 2 of "The Metrosexual Man vs. The Cowboy"--->


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